Our story

Superbloom was shaped by what we knew was missing.

We are a team of in-house marketers where performance matters and relationships aren’t transactional. After years of building influencer programs at brands like Seed and Thrive Market, we saw the gap: brands investing in creators without the depth and structure needed to drive real growth.

Superbloom is the culmination of that experience—and the kind of team we wish we’d had. One that leads with relationships, knows its limitations, works smarter, takes ownership, and above all, stays human.

To us, to blossom is to become. Not overnight, but through trust, consistency, and the right foundation. That’s how brands grow smarter—and how creator relationships turn into something much bigger than a single campaign.

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Where brands grow
smarter & relationships are deeper

We’re building
a better way
for brands and creators
to work together—without the gatekeeping.

After shaping the industry from the
inside, we bring a clear, proven approach to turning creator relationships
into real growth.

Our Services

Think of us as an extension of your in-house team—driving results without adding headcount. Our Managed Services cover every stage of influencer marketing, end to end. We handle the details so your team can focus on the bigger picture.

Paid

Influencer

Our Paid Influencer Services are built to create real, long-term partnerships between brands and creators. We handle everything from sourcing and vetting to contracting, creative direction, and campaign management, while measuring performance through a revenue-driven lens that focuses on what actually moves the business. The result is a community of creators who genuinely believe in your brand, driving stronger conversion, retention, and scalable growth.

Performance Creative (UGC)

Our Performance Creative offering turns established creators into content studios—delivering sophisticated, platform-native assets built for paid and owned channels, with the added advantage of reaching their audiences through Meta. We handle everything from sourcing and creative direction to production, delivery, and usage rights, ensuring content is optimized, scalable, and ready for amplification. The result is a steady stream of high-performing assets that drive conversions and maximize ROI without the overhead of traditional production.

Paid Media & Creator Whitelisting

Superbloom’s Paid Media and Creator Whitelisting services connect the organic and paid sides of influencer marketing—unlocking performance most brands leave on the table. We align on budget, CPA targets, and campaign setup directly within your Meta Ads account, then run and optimize creator content through our in-house paid media team. With Superfiliate integration and continuous creative iteration, we turn existing assets into high-performing ads that drive measurable conversions, awareness, and brand affinity.

Case studies

Prose had only ever partnered with influencers in a UGC or brand-awareness capacity, but never for organic acquisition. Their paid social/performance marketing teams had also never scaled influencer whitelisting before, having previously relied on UGC-style content.


We partnered together on a 6-month test that leaned into acquisition-focused organic campaigns and increasing whitelisting tests.

4.300

new members

$100

AOV

35%

click-to-claim

Case studies

Before partnering with Superbloom, Pet Honesty had a long-standing history of partnering with pet influencers in an awareness capacity.

Our objective was clear—convert their awareness program into an acquisition community, scale up their mix of human influencers, and test into whitelisting.

+200%

revenue

3.480

new members

-67%

cpa

90

avarage cpa

+194%

roas

Case studies

Events + Guestlisting

Superbloom has supported Good Bacteria on two break-out events:

  1. Launch Event: Leveraging our curated network of creators and experts, we introduced the brand to market through an intimate, high-touch experience in Los Angeles designed to spark awareness, credibility and early advocacy.
    1. Notable Talent: Kate Parfet, Dr. Stolberg, Vanessa Fitzgerald, Esther Park, Freesia Park, Helen Gu, Tabitha Qassom, Steffie Baik‍
  2. Abbot Kinney Pop-Up: Superbloom partnered with Good Bacteria to drive awareness and attendance for their Rewilding Lab pop-up on Abbot Kinney in Los Angeles, securing a curated group of attendees and supporting guesting for an intimate dinner the evening prior. The team supplemented talent for the dinner, bringing in Monica Grayce Wang and Steffie Baik, and also provided gift bag support to enhance the overall experience. To further amplify the event, Superbloom engaged Heather Summers, Monica Grayce Wang, and Michèle Ouellet Benson to attend and capture content during the pop-up’s Floral Workshop.

Case studies

Performance Creative (“UGC”)

Superbloom partnered with Timeline to launch a UGC-first acquisition engine that scaled creator-led content into high-performing ads. The program drove over 24.5M impressions, 3.6K purchases and $602K in attributable revenue.

From talent identification and vetting through campaign execution, Superbloom managed the full lifecycle of the program. By prioritizing volume and creative diversity, and performance-driven optimization, the initiative continues to deliver strong results, fueling both purchases and new customer acquisition at scale.

Case studies

Hybrid Program Case Study

Superbloom partnered with Jones Road Beauty to launch their very first Paid Influencer and Performance Creative Program. By leveraging Superbloom’s deep network of Mom and Lifestyle creators, JRB saw drastic increases in new audience reach, month-over-month conversion improvement, and hundreds of new customers.

Over $500K

Organic + UGC Spend
(Partnership is still ongoing)

100+ videos

Organic + UGC
Content Produced

Over 40+

Number of Partners

40 days

Average NUMBER 
of Paid Usage Days

7M+

Impressions

Over 10K

Link Clicks

Case studies

Hybrid Program Case Study

Superbloom partnered with Jones Road Beauty to launch their very first Paid Influencer and Performance Creative Program. By leveraging Superbloom’s deep network of Mom and Lifestyle creators, JRB saw drastic increases in new audience reach, month-over-month conversion improvement, and hundreds of new customers.

Over $500K

Organic + UGC Spend
(Partnership is still ongoing)

100+ videos

Organic + UGC
Content Produced

Over 30+

Number of Partners

Over $1M+

Total Revenue

Over 500K

Link Clicks

Case studies

Hybrid Program Case Study + Video Editing Service

Superbloom partnered with Reddit to launch their very first Paid and Performance Creative Influencer Program. The program optimized for driving downloads. We activated parenting, sports and b2b creators to showcase Reddit as the go-to-platform for real answers for parents, sports enthusiasts and founders/marketers looking to build their brand’s digital strategy.

Over $200K

Organic + UGC Spend

45+ videos

Organic + UGC 
Content Produced

70 days

Average NUMBER 
of Paid Usage Days

Over 2.6M

Creator Impressions

Over 2K

Link Clicks

Case studies

Paid Influencer Case Study

Bobbie launched an exclusive campaign with Cardi B—Feed with Confidence—and Superbloom sourced, secured and contracted the four thought leaders included in the campaign launch, including commercials, social content, paid media, and press. Superbloom also secured additional talent for post-campaign amplification.

Over $200K

total spend

2.2M

Launch Day Impressions

10

Number of Partners

30

Number of Campaigns

~90

Total Pieces of Content

Case studies

Henry Rose wanted to invest a small budget of $15,000 on Influencers to support the launch of their mini-size perfume bottles. They had seen some proven success with UGC creators in the Beauty vertical, but wanted to broaden their reach.

They partnered with Superbloom to test top-converting talent in Women’s Lifestyle and Nutrition verticals.

$35.8K

Total Revenue

2.39

roas

$72.30

AOV

496

new members

for
creators

Talent

Management

We recognize that with great influence comes great responsibility, and we’re here to guide you through this ever-evolving industry. Our talent management philosophy is grounded in industry-leading knowledge and expertise, always prioritizing a relationship-first approach. For creators who are curious, driven, and building something bigger. Who value community, connection, and being more than just a name on a roster. Superbloom Talent Management is already made with you in mind.

We recognize that with great influence comes great responsibility, and we’re here to guide you through this ever-evolving industry. Our talent management philosophy is grounded in industry-leading knowledge and expertise, always prioritizing a relationship-first approach.

‍

For creators who are curious, driven, and building something bigger. Who value community, connection, and being more than just a name on a roster. Superbloom Talent Management is already made with you in mind.

In the press

The Influencer Channel You Can’t Rush: How Superbloom’s Lily Comba Turned Brand-Side Experience Into an Agency Edge 

Gap spent years lost in the middle. Now its return to basics is winning back shoppers.

What It Takes for a Fashion Campaign to Break Through Now

Brands invest in creators for reach as celebs fill the Big Game spots

How Creators Fit Into 2026 Super Bowl Advertising

Candy brand Behave bet everything on TikTok Shop, went viral and secured a Target launch

AI Podcasters Really Want to Tell You How to Keep a Man Happy

Co-hosted by Lily Comba (Superbloom) and Sarah Crow (Superfiliate), Field Notes is a platform for open conversation. From weekly podcast episodes filled with unfiltered opinions and practical insights to monthly digital panels spotlighting the marketers shaping what’s next across influencer, brand, and digital marketing—this is the playbook, without any BS.

co-Host
Lily Comba
Founder & CEO,
Superbloom
co-Host
Sarah Crow
Head of Creator 
Strategy at Superfiliate
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