Performance-Driven Strategy.
Human-First
Campaigns

Performance-Driven Strategy.
Human-First Campaigns

Learn About Our Agency
Powering creators and brands you love
We’re the anti-agency agency — a collective of influencer marketing experts who started brand-side and are now building a better way for brands and creators to work together.

Services

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Traditional influencer managed services—but better.

Campaign Identification & Creation

Creative strategy and campaign development are two of the most overlooked services in the influencer ecosystem. Our team will work with you to develop a narrative that resonates with influencers and customers alike. These unique creative campaigns will translate into content briefs and toolkits that ultimately convert.

Creator Sourcing & Vetting

We have a trained eye for talent sourcing. The art of influencer marketing is knowing how to tie invisible strings—to confidently answer the question, who are the creators that will bring our narrative to life? We pair this sourcing with knowing which insights and metrics that can (and should) be used to further vet a creator’s community.

Negotiating & Contracting

Just like Creator Sourcing & Vetting is the art of influencer marketing, Negotiating and Contracting is the science. We use data, analytics, and proven formulas to make informed decisions about influencer contracts and fees. We know how to price creators based on engagement metrics that we calculate ourselves, and we know what to book on every major social platform to drive the most direct response. Some might say this is the Superbloom Secret Sauce.

Landing Page Development

Leveraging our technology partners at Superfiliate, we will turn every creator link into a cobranded landing page. We will build out a template for a cobranded landing page for each creator and adjust each page with relevant content to the campaign, creator and promotion to drive CRO.

Reporting & Analytics

We’re obsessed with optimizing performance. After every influencer post, we not only assess how they performed organically, but we assess their own backend insights to ensure accountability. We work collaboratively with creators and brands alike to understand performance, and make suggestions on areas to improve.

Campaign Identification & Creation

Creative strategy and campaign development are two of the most overlooked services in the influencer ecosystem. Our team will work with you to develop a narrative that resonates with influencers and customers alike. These unique creative campaigns will translate into content briefs and toolkits that ultimately convert.

Creator Sourcing & Vetting

We have a trained eye for talent sourcing. The art of influencer marketing is knowing how to tie invisible strings—to confidently answer the question, who are the creators that will bring our narrative to life? We pair this sourcing with knowing which insights and metrics that can (and should) be used to further vet a creator’s community.

Negotiating & Contracting

Just like Creator Sourcing & Vetting is the art of influencer marketing, Negotiating and Contracting is the science. We use data, analytics, and proven formulas to make informed decisions about influencer contracts and fees. We know how to price creators based on engagement metrics that we calculate ourselves, and we know what to book on every major social platform to drive the most direct response. Some might say this is the Superbloom Secret Sauce.

Landing Page Development

Leveraging our technology partners at Superfiliate, we will turn every creator link into a cobranded landing page. We will build out a template for a cobranded landing page for each creator and adjust each page with relevant content to the campaign, creator and promotion to drive CRO.

Reporting & Analytics

We’re obsessed with optimizing performance. After every influencer post, we not only assess how they performed organically, but we assess their own backend insights to ensure accountability. We work collaboratively with creators and brands alike to understand performance, and make suggestions on areas to improve.

Other services /

Superbloom Accelerator

If you’re a brand that’s not ready to commit to FULL agency services, but you still want to launch with influencers and learn industry best practices—the Superbloom Accelerator may be for you. Over the course of 4 - 6 weeks, you will be personally trained on:
•    Sourcing & Vetting Best Practices
•    What to Book on Every Platform
•    Negotiation Best Practices
•    Creative Brief + Contract 101
•    The Do’s and Don’ts of Content Approvals
•    Campaign Tracker & Measurement Best Practices
•    Tips and Tricks for Scale

Other services /

Hybrid

Looking for education and execution? Our Hybrid option combines that curriculum and training of the Accelerator with the execution and creation of an influencer program.

We will empower your team with a deep understanding of the industry, and then collaborate together in a managed services partnership.

Ready to partner
with us?

Let's partner

Case studies

Henry Rose

Henry Rose wanted to invest a small budget of $15,000 on Influencers to support the launch of their mini-size perfume bottles. They had seen some proven success with UGC creators in the Beauty vertical, but wanted to broaden their reach.

They partnered with Superbloom to test top-converting talent in Women’s Lifestyle and Nutrition verticals.

Prose Hair

Prose had only ever partnered with influencers in a UGC or brand-awareness capacity, but never for organic acquisition. Their paid social/performance marketing teams had also never scaled influencer whitelisting before, having previously relied on UGC-style content.

We partnered together on a 6-month test that leaned into acquisition-focused organic campaigns and increasing whitelisting tests.

Pet Honesty

Before partnering with Superbloom, Pet Honesty had a long-standing history of partnering with pet influencers in an awareness capacity.

Our objective was clear—convert their awareness program into an acquisition community, scale up their mix of human influencers, and test into whitelisting.

NodPod

NodPod was an early adopter to influencer marketing when we began our partnership. Our first month together focused on education with execution—training the internal team on industry best practices, aligning on a program launch strategy, and then executing together.

The early success of the program, paired with the month-over-month increases in performance, and overall influencer product obsession has led to a wonderful community.

Nood

Nood had a robust performance marketing and paid media strategy, but was eager to scale their internal influencer program. Our partnership took off with immediate return—we developed a two-month standardized campaign for every influencer, focusing on the process of at-home laser hair removal.

Not only did organic performance yield positive ROI, but the paid media utilization of creator content also garnered exciting results.

Seed develops clinically-studied probiotics to impact human and planetary health.

Hired to launch and oversee their influencer program, in her first year at Seed, Lily quickly garnered 56,945 new total members, $4,350,342 in total spend, a $76 overall CPA, and approved 1,467 campaigns, which all resulted in an estimated $34,167,000 revenue.

And in her second year, Lily and her team of 5 garnered  104,467 new total members, $10,445,002 in total spend, a $99 overall CPA, and approved 2,914 campaigns, which all resulted in an estimated $62,680,200 revenue.

Thrive Market is an online organic grocery on a mission to make healthy living easy and affordable for everyone.

As the sole manager of all YouTube talent, Lily oversaw 50+ influencers with audiences ranging from 25,000 to 4,000,000 subscribers, exceeding performance expectations by bringing in 36.17% of all trial volume for the 5-person team and maintaining a sub $50 cost-per-trial.

Introducing

Brands in Bloom

We've collected the best minds in influencer marketing to aggregate best practices, host virtual webinars, and organize in-person events!

Field Guide

Explore our curriculum of the best tactics, insights, and strategies to run a best-in-class creator program!
Coming soon

Panel

Learn how to create community amongst creators, balance revenue and awareness, and key strategic insights from leading influencer marketers.
Webinar

Meet the team

Lily Comba

Co-Founder + CEO

Chicago, IL - United States

LinkedIn

Marti Rose Shanker

Co-Founder + COO

New York, NY - United States

LinkedIn

Amanda Knoll

Campaign Coordinator

Florianópolis, SC - Brazil

LinkedIn

Julia Gagliano

Campaign Coordinator

Austin, TX - United States

LinkedIn
Our story
Our team values

Testimonials

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Don't take our word for it
“Lily has a keen eye for identifying which creators are going to be hugely influential for the brand, for brand awareness and sales. She also made me feel valued at every step of the way, even when providing feedback.”
Nicole Modic
Creator and Founder of @KaleJunkie
“Lily's insightful strategies and innovative ideas consistently yield impressive results. She possesses a deep understanding of the industry landscape and knows exactly how to navigate its complexities.”
Erica Eckman
Creator at @everythingerica and Founder of Ecko Digital Media
“Loved working with Superbloom! The team really taught us how to view our influencer partnerships from a more analytical and performance lens. They gave us some added tools to use when negotiating new talent and rebooking creators. They also helped us fine tune our briefing process to be more concise and explicit with messaging must haves. Our contracts were also expanded to be more inclusive of different types of deliverables.”
Parker Damato
Prose
“We LOVE working with the Superbloom team! They are incredibly proactive and organized, helping us to easily integrate influencers into our organic & paid media strategy. We've seen amazing performance from the influencers that they've helped us build relationships with and we look forward to continuing our partnership with this wonderful team!”
Reyna
Pet Honesty
“Cannot rave about the Superbloom team more! They helped us refine our Influencer, Ambassador, and Community strategies, and provided expert guidance + resources for budget and campaign reporting. We’ve learned best practices for brand awareness and growth strategies, and how to get the most out of our creator partnerships. Their recommendations were invaluable, and could not be more grateful for their time and advice. HIGHLY recommend working with this team!”
Austi Marincovich
Influencer Marketing Manager of Noom
“Lily is one of my longest relationships in the digital industry, and for good reason. I have been working with her for over six years, and when she founded Superbloom, I was so excited for her and all of the brands she would be taking under her wing. The team are knowledgeable and hardworking, but most importantly, kind and personable. We always look forward to working with Superbloom!”
Liana Mitteldorf
VP of Talent at Portrait Management
“I have been working with Marti Rose for over 7 months, and my experience has been outstanding. The Superbloom team's communication and briefing process is seamless, and they consistently provide timelines well in advance, allowing me to effectively plan my content creation. As a creator, building strong relationships with agencies and brands is crucial, and Superbloom has made this process effortless. It's truly refreshing to work with a team that is organized, responsive, and values my time.”
Serena Stadler
Creator at @TheStadlerFam

Got questions?

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We have answers.
How do you measure performance and track spend?

As a team, we will align on your specific performance KPIs and budget allocation targets. We can accommodate and support brands that have a defined budget with KPIs, and brands that do not yet have a defined budget with KPIs. We will collaborate continuously to ensure that all parties feel confident (and excited) with their upcoming investment in the affiliate and influencer channel.

How do you vet and select which creators are best for my brand?

Now, now, isn’t that spilling the secret sauce? As a newly onboarded Superbloom brand, you will receive a complete package of vetting criteria, negotiation tips, execution tactics, and more to help understand the new foundation of your program. Then, we will tap into the Superbloom Creator Community, full of known converters and best-in-case partners, to gather an initial “interests” list. We will secure those campaigns, and then initiate an in-depth lead generation process to gather new partners for both Superbloom and the brand.

Do I get full usage rights for the content made by Superbloom creators?

We treat this on a case-by-case basis, but including free paid and organic usage rights is quite typical in our SOWs.

What does success look like with Superbloom?

Brands are happy, and creators are happy. We are hitting, or exceeding, goals and expectations—all while creating a tight-knit and inclusive community.